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~isPartOf:"Cutting edge international research"
~isPartOf:"Integrated marketing communication"
~isPartOf:"International journal of emerging markets"
~subject:"Markenführung"
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Cutting edge international research
Integrated marketing communication
International journal of emerging markets
Journal of business research : JBR
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Brand the Future : systematische Markenentwicklung im B2B
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
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Innovative Markenführung und -implementierung
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International journal of contemporary hospitality management
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Promoting a heritage product to domestic youth markets : should it be localized?
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
International journal of emerging markets
18
(
2023
)
12
,
pp. 6015-6036
Persistent link: https://www.econbiz.de/10014462130
Saved in:
2
The passive shopping stage : keeping in mind brand encounters
Micu, Anca C.
- In:
Cutting edge international research
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003985038
Saved in:
3
Sales promotions : boom or bust for brand loyalty?
Hardman, Michael
-
2007
Persistent link: https://www.econbiz.de/10003548945
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