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~isPartOf:"Cutting edge international research"
~isPartOf:"Integrated marketing communication"
~isPartOf:"Journal of business research : JBR"
~subject:"Markenführung"
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Search: subject:"Sales-promotion"
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Markenführung
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
26
Konsumentenverhalten
26
Preismanagement
12
Pricing strategy
12
Einzelhandel
11
Retail trade
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8
Brand management
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Low-cost strategy
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Store design
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Price promotions
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Relationship marketing
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Le Dang Lang
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Cutting edge international research
Integrated marketing communication
Journal of business research : JBR
Journal of promotion management : JPM
6
Journal of retailing and consumer services
6
Journal of promotion management : innovations in planning and applied research
5
Journal of marketing research : JMR
4
Journal of retailing
3
The international review of retail, distribution and consumer research
3
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Marketing letters : a journal of research in marketing
2
The journal of consumer marketing
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Australasian marketing journal
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business and Economic Research : BER
1
CUDARE working paper series
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California management review
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Economic research report
1
European journal of marketing : EJM
1
European research studies
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Faculty & research / Insead : working paper series
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Global journal of business management : GJBM
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International journal of advertising : the review of marketing communications
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International journal of business innovation and research : IJBIR
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International journal of contemporary hospitality management
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International journal of electronic marketing and retailing : IJEMR
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International journal of emerging markets
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International journal of intelligent enterprise
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ECONIS (ZBW)
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1
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
2
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
3
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
4
Asymmetric brand alliances : when joint promotions with strong brands hurt
Vaidyanathan, Rajiv
;
Aggarwal, Praveen
- In:
Journal of business research : JBR
141
(
2022
),
pp. 213-228
Persistent link: https://www.econbiz.de/10013167969
Saved in:
5
Store brand and national brand promotion attitudes antecedents
Manzur, Enrique
;
Olavarrieta, Sergio
;
Hidalgo, Pedro
; …
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10008859050
Saved in:
6
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
7
The passive shopping stage : keeping in mind brand encounters
Micu, Anca C.
- In:
Cutting edge international research
,
(pp. 59-74)
.
2010
Persistent link: https://www.econbiz.de/10003985038
Saved in:
8
Sales promotions : boom or bust for brand loyalty?
Hardman, Michael
-
2007
Persistent link: https://www.econbiz.de/10003548945
Saved in:
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