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~isPartOf:"Cutting edge international research"
~language:"eng"
~subject:"Product placement"
~subject:"Werbepsychologie"
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Product placement
Werbepsychologie
Advertising effects
16
Werbewirkung
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Advertising
4
Werbung
4
Computerspiel
3
Consumer behaviour
3
Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Video game
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Angst
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Batenburg, Anika
1
Beukeboom, Camiel
1
Das, Enny
1
Duiven, Rolien
1
Pelsmacker, Patrick de
1
Praxmarer-Carus, Sandra
1
Purnawirawan, Nathalia
1
Reijmersdal, Eva A. van
1
Rossiter, John R.
1
Vermeulen, Ivar
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Wouters, Marijke
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Cutting edge international research
Journal of advertising : official publication of the American Academy of Advertising
42
International journal of advertising : the quarterly review of marketing communications
41
International journal of advertising : the review of marketing communications
26
Journal of advertising research
26
Psychology & marketing
26
Journal of promotion management : JPM
22
Journal of business research : JBR
21
Journal of marketing communications
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of promotion management : innovations in planning and applied research
8
Journal of current issues and research in advertising : JCIRA
7
Selling modernity : advertising in twentieth-century Germany
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing and consumer services
5
The journal of product & brand management
5
Breaking new ground in theory and practice
4
Faculty & research / Insead : working paper series
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing theory and practice
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of brand management : an international journal
4
Advertising in new formats and media : current research and implications for marketers
3
Discussion paper / Centre for Economic Policy Research
3
Health marketing quarterly
3
International journal of hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
The marketing review
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Business horizons
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
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ECONIS (ZBW)
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An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
Persistent link: https://www.econbiz.de/10003985168
Saved in:
2
Implicit measurement games : using casual games to measure psychological responses to ads
Vermeulen, Ivar
;
Das, Enny
;
Duiven, Rolien
;
Batenburg, Anika
- In:
Cutting edge international research
,
(pp. 199-213)
.
2010
Persistent link: https://www.econbiz.de/10003985184
Saved in:
3
Brand placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
Persistent link: https://www.econbiz.de/10003985215
Saved in:
4
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
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