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~isPartOf:"Cutting edge international research"
~person:"Hudders, Liselot"
~person:"Reijmersdal, Eva A. van"
~person:"Rossiter, John R."
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Advertising effects
2
Werbewirkung
2
Advertising
1
Aesthetics
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Netherlands
1
Niederlande
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Product Placement
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Product placement
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Psychology of advertising
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Hudders, Liselot
Reijmersdal, Eva A. van
Rossiter, John R.
Pelsmacker, Patrick de
2
Terlutter, Ralf
2
Apaolaza-Ibáñez, Vanessa
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Batenburg, Anika
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Bergkvist, Lars
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Beukeboom, Camiel
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Calder, Bobby J.
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Cauberghe, Verolien
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Chan, Kara
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Das, Enny
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Diehl, Sandra
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Mau, Gunnar
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Mueller, Barbara
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Navarro, Maria Angeles
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Neijens, Peter C.
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Pagel, Sabine
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Praxmarer-Carus, Sandra
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Purnawirawan, Nathalia
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Sicilia, Maria
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Silberer, Günter
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Cutting edge international research
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
6
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of advertising
2
Journal of advertising research
2
Journal of marketing communications
2
Young consumers : insight and ideas for responsible marketers
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising in new formats and media : current research and implications for marketers
1
International advertising and communication : current insights and empirical findings
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Nonprofit and voluntary sector quarterly
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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An investigation of alternative explanations for the positive effect of a presenter's attractiveness on persuasion
Praxmarer-Carus, Sandra
;
Rossiter, John R.
- In:
Cutting edge international research
,
(pp. 141-155)
.
2010
Persistent link: https://www.econbiz.de/10003985168
Saved in:
2
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
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