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~isPartOf:"DAE working paper / University of Cambridge, Department of Applied Economics"
~subject:"Consumer behaviour"
~subject:"Messung"
~type_genre:"Working Paper"
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Product launches with boased reviewers : the importance of not being earnest
Gill, David
(
contributor
);
Sgroi, Daniel
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001777906
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