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~isPartOf:"DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft"
~isPartOf:"Electronic commerce research"
~isPartOf:"Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group"
~type_genre:"Aufsatz in Zeitschrift"
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14
Internet marketing
7
Online-Marketing
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4
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4
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3
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
Electronic commerce research
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Information systems research : ISR
16
Electronic commerce research and applications
11
International journal of electronic commerce : IJEC
11
Tourism management : research, policies, practice
11
International journal of internet marketing and advertising : IJIMA
10
International journal of industrial organization
9
Journal of business research : JBR
9
Journal of competition law & economics
9
Technological forecasting & social change : an international journal
9
Finance research letters
8
International journal of forecasting
8
International review of financial analysis
8
Journal of marketing research : JMR
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Energy economics
7
International journal of electronic business
7
Journal of forecasting
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism economics : the business and finance of tourism and recreation
7
Applied economics letters
6
Decision support systems : DSS ; the international journal
6
Economics letters
6
European journal of operational research : EJOR
6
Journal of electronic commerce research : JECR
6
Marketing science
6
Quantitative marketing and economics : QME
6
Cogent economics & finance
5
International Journal of Financial Studies : open access journal
5
International journal of business information systems : IJBIS
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of economic behavior & organization : JEBO
5
Journal of retailing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Economic modelling
4
HMD : Praxis der Wirtschaftsinformatik
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ECONIS (ZBW)
14
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1
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10
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14
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date (oldest first)
1
A semantic transfer approach to keyword suggestion for search engine advertising
Zhang, Jin
;
Zhang, Jilong
;
Chen, George Guo-Qiang
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 921-947
Persistent link: https://www.econbiz.de/10014252038
Saved in:
2
Will data on internet queries predict the performance in the marketplace : an empirical study on online searches and IPO stock returns
Kang, Hyoung Goo
;
Bae, Kyounghun
;
Jung Ah Shin
;
Jeon, …
- In:
Electronic commerce research
21
(
2021
)
1
,
pp. 101-124
Persistent link: https://www.econbiz.de/10012543722
Saved in:
3
Intra-platform competition : the role of innovative and refinement evolution in app success
Liu, Yi
;
Tang, Xinlin
;
Bush, Ashley
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013259465
Saved in:
4
The impact of ad positioning in search engine advertising : a multifaceted decision problem
Schultz, Carsten D.
- In:
Electronic commerce research
20
(
2020
)
4
,
pp. 945-968
Persistent link: https://www.econbiz.de/10012309251
Saved in:
5
Auctions for online ad space among advertisers sensitive to both views and clicks
Maillé, Patrick
;
Tuffin, Bruno
- In:
Electronic commerce research
18
(
2018
)
3
,
pp. 485-506
Persistent link: https://www.econbiz.de/10011901669
Saved in:
6
Finding competitive keywords from query logs to enhance search engine advertising
Qiao, Dandan
;
Zhang, Jin
;
Wei, Qiang
;
Chen, Guoqing
- In:
Information & management : the internat. journal of …
54
(
2017
)
4
,
pp. 531-543
Persistent link: https://www.econbiz.de/10011719982
Saved in:
7
Sponsored search auctions : an overview of research with emphasis on game theoretic aspects
Maillé, Patrick
;
Markakis, Evangelos
;
Naldi, Maurizio
; …
- In:
Electronic commerce research
12
(
2012
)
3
,
pp. 265-300
Persistent link: https://www.econbiz.de/10009663939
Saved in:
8
User reactions to search engines logos : investigating brand knowledge of web search engines
Jansen, Bernhard J.
;
Zhang, Lu
;
Mattila, Anna S.
- In:
Electronic commerce research
12
(
2012
)
4
,
pp. 428-454
Persistent link: https://www.econbiz.de/10009675706
Saved in:
9
Search advertising placement strategy : exploring the efficacy of the conventional wisdom
Luo, Wenhong
;
Cook, David
;
Karson, Eric J.
- In:
Information & management : the internat. journal of …
48
(
2011
)
8
,
pp. 404-411
Persistent link: https://www.econbiz.de/10009411254
Saved in:
10
Ranking web sites using domain ontology concepts
Kayed, Ahmad
;
El-Qawasmeh, Eyas
;
Qawaqneh, Zakariya
- In:
Information & management : the internat. journal of …
47
(
2010
)
7/8
,
pp. 350-355
Persistent link: https://www.econbiz.de/10008797091
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