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~isPartOf:"DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft"
~subject:"Consumer protection"
~subject:"USA"
~subject:"Werbewirkung"
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DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
Psychology & marketing
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Nährwertkennzeichnung : die Ampel erreicht die Verbraucher am besten
Hagen, Kornelia
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
77
(
2010
)
22
,
pp. 2-12
Persistent link: https://www.econbiz.de/10003969849
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2
"Eine Signalfarbe kennzeichnet Nährwertangaben deutlicher als viele Zahlen" : fünf Fragen an Kornelia Hagen
Hagen, Kornelia
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
77
(
2010
)
22
,
pp. 13
Persistent link: https://www.econbiz.de/10003969853
Saved in:
3
Hintergrund: Nährwertkennzeichnung heute : was Verbraucher wollen - und was sie verstehen
Hagen, Kornelia
- In:
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
77
(
2010
)
22
,
pp. 14-19
Persistent link: https://www.econbiz.de/10003969857
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