Berthon, Jean-Paul - 2007
Strategic Mode & the Management of Intangibles
Jean-Paul Berthon
DOCTORAL THESIS
IMMATERIAL MATTERS: STRATEGIC MODE & THE … MANAGEMENT
OF INTANGIBLES
Jean-Paul Berthon
Luleå University of Technology
Department of Business Administration & Social … Sciences
Division of Business Administration & Management
Industrial Marketing & e-Commerce
2007
i
ACKNOWLEDGEMENTS
This …