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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Ergebnisse aus der Produktionstechnik"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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International journal of market research : JMRS ; the journal of the Market Research Society
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Product research : the art and science behind successful product launches
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Schriftenreihe innovatives Dienstleistungsmanagement
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Social-Media-Handbuch : Theorien, Methoden, Modelle
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Kundenorientierte Softwareproduktion
Degen, Helmut
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1999
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