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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Global journal of business research : GJBR"
~subject:"Brand image"
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Developing experience-based luxury brand equity in the luxury resorts hotel industry
Hung, Jui-ying
;
Lin, Feng-li
;
Yang, Wen-goang
- In:
Global journal of business research : GJBR
6
(
2012
)
4
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009628216
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2
Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001627873
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