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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of business research : JBR"
~subject:"Advertising"
~subject:"Innovation diffusion"
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Journal of business research : JBR
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Young consumers : insight and ideas for responsible marketers
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Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
2
Interaktives Fernsehen : Analyse und Prognose seiner Nutzung
Clement, Michel
-
2000
Persistent link: https://www.econbiz.de/10013429610
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