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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Brand image"
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DUV / Wirtschaftswissenschaft
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Journal of travel and tourism marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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The effect of sports event tourism on event attitude and the brand equity of sportswear sponsors
Chun, Eunha
;
Ko, Jane
;
Lee, Jieun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
1
,
pp. 72-91
Persistent link: https://www.econbiz.de/10010406154
Saved in:
2
Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001627873
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