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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"Journal of strategic marketing"
~subject:"B2B marketing"
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B2B marketing
B-to-B-Marketing
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DUV / Wirtschaftswissenschaft
Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of business research : JBR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
The journal of business & industrial marketing
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Asia Pacific journal of marketing and logistics
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Market orientation and customer-based corporate brand equity (CBCBE) : a dyadic study of Indian B2B firms
Sarkar, Soumya
;
Mishra, Prashant
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 367-383
Persistent link: https://www.econbiz.de/10011743018
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