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~isPartOf:"DUV / Wirtschaftswissenschaft"
~isPartOf:"The quarterly review of economics and business : journal of the Midwest Economics Association"
~isPartOf:"Wirtschafts- und Sozialwissenschaften"
~subject:"Theory"
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Die generelle Einstellung deutscher Rezipienten gegenüber Werbung : eine qualitative und quantitative Modellvalidierung
Hardt, Anna A.
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1999
Persistent link: https://www.econbiz.de/10001365800
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Oligopoly in advertiser-supported media
Masson, Robert T.
- In:
The quarterly review of economics and business : …
30
(
1990
)
2
,
pp. 3-16
Persistent link: https://www.econbiz.de/10001096755
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Product placement : entscheidungsrelevante Aspekte in der Werbepolitik
Bente, Klaus Alexander
;
Bente, Klaus
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1990
Persistent link: https://www.econbiz.de/10010224132
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