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~isPartOf:"DUV / Wirtschaftswissenschaft"
~subject:"Causality analysis"
~subject:"Germany"
~subject:"Markenführung"
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Journal of business research : JBR
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Wirkungen von Event-Marketing : theoretische Fundierung und empirische Analyse
Nufer, Gerd
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001627873
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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W.
-
2001
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1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
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