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~isPartOf:"Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer"
~person:"Grönroos, Christian"
~person:"Schüller, Anne M."
~person:"Verhoef, Peter C."
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Grönroos, Christian
Schüller, Anne M.
Verhoef, Peter C.
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Das Franchise-System : Handbuch für Franchisegeber und Franchisenehmer
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Meddelanden från Svenska Handelshögskolan
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Journal of retailing
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ERIM report series research in management
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Journal of marketing
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Journal of the Academy of Marketing Science
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The journal of services marketing
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Dein Business
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European journal of marketing : EJM
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European management journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of retailing and consumer services
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Management
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A reader in marketing communications
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BAW-Texte / Reihe Marketing
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Corporate brand and corporate reputation
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Customer engagement : contemporary issues and challenges
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ERIM Report Series Reference
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Edition Praxis.Wissen
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Erfolgreicher Vertrieb braucht Führung : Konzepte, Praxisberichte und Lösungsansätze für Banken und Sparkassen
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
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Handbook of relationship marketing
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Handbook of research on customer equity in marketing
1
Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of service management
1
Legends in marketing
1
MSI reports : working paper series
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Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing letters : a journal of research in marketing
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Total Loyalty Marketing als Erfolgsmotor für Franchisesysteme
Schüller, Anne M.
- In:
Das Franchise-System : Handbuch für Franchisegeber und …
,
(pp. 443-462)
.
2008
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