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~isPartOf:"Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~subject:"Germany"
~subject:"Online-Marketing"
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Virales Marketing
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Consumer behaviour
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Friedlandt, Jens
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Haunstetter, Tobias
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Heinemann, Andreas
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Langner, Sascha
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Lingenfelder, Michael
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Pousttchi, Key
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Steymann, Gloria
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Straub, Tobias
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Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Handbook of research on mobile marketing management
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Tourism management : research, policies, practice
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of advertising : the review of marketing communications
19
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
Journal of marketing
17
Journal of electronic commerce research : JECR
16
Journal of travel and tourism marketing
15
Psychology & marketing
15
Journal of promotion management : innovations in planning and applied research
14
SpringerLink / Bücher
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
European journal of marketing : EJM
11
International journal of consumer studies
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Cogent business & management
9
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
International journal of business information systems : IJBIS
8
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ECONIS (ZBW)
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Die Bedeutung von Internet Word of Mouth zur Gewinnung von Automobilkäufern in China
Lingenfelder, Michael
;
Steymann, Gloria
;
Wevers, Ellen
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 351-362)
.
2011
Persistent link: https://www.econbiz.de/10009241234
Saved in:
2
Welche Kundenrezensionen werden gelesen? : Einflussfaktoren der Beurteilung von Produktbewertungen in Online-Shops
Wiedmann, Klaus-Peter
;
Langner, Sascha
;
Friedlandt, Jens
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 329-349)
.
2011
Persistent link: https://www.econbiz.de/10009241237
Saved in:
3
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising
Heinemann, Andreas
;
Straub, Tobias
- In:
Handbook of research on mobile marketing management
,
(pp. 236-253)
.
2010
Persistent link: https://www.econbiz.de/10003919366
Saved in:
4
Analyzing the forwarding behavior in mobile viral marketing : an empirical study
Wiedemann, Dietmar G.
;
Haunstetter, Tobias
;
Pousttchi, Key
- In:
Handbook of research on mobile marketing management
,
(pp. 381-400)
.
2010
Persistent link: https://www.econbiz.de/10003919392
Saved in:
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