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~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~person:"Lürwer, Markus"
~subject:"Customer value"
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
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Der Customer Lifetime Value-Ansatz zur Bestimmung des Kundenwertes
Hempelmann, Bernd
;
Lürwer, Markus
- In:
Das Wirtschaftsstudium : wisu ; Zeitschrift für …
32
(
2003
)
3
,
pp. 336-341
Persistent link: https://www.econbiz.de/10001739789
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