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~isPartOf:"Data mining for design and marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Strategic alliance"
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Journal of the Academy of Marketing Science
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Marketing control rights and their distribution within technology licensing agreements : a real options perspective
Boyd, D. Eric
;
Brown, Brian P.
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 659-672
Persistent link: https://www.econbiz.de/10009621885
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