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~isPartOf:"De Gruyter eBook-Paket Wirtschaftswissenschaften"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~person:"LaPlaca, Peter J."
~subject:"Marketingtheorie"
~subject:"Selling"
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Marketingtheorie
Selling
B-to-B-Marketing
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Bibliometrics
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Business-to-business marketing
5
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3
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1936-2006
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LaPlaca, Peter J.
Katrichis, Jerome M.
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De Gruyter eBook-Paket Wirtschaftswissenschaften
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
2
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
3
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
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