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~isPartOf:"De Gruyter eBook-Paket Wirtschaftswissenschaften"
~isPartOf:"Journal of business-to-business marketing"
~isPartOf:"Journal of marketing"
~subject:"Consumer behaviour"
~subject:"Marketingtheorie"
~subject:"Selling"
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Search: subject:"B-to-B-Marketing"
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Consumer behaviour
Marketingtheorie
Selling
B-to-B-Marketing
159
Business-to-business marketing
159
Lieferantenmanagement
87
Supplier relationship management
87
industrial marketing
56
business marketing
54
Beziehungsmarketing
45
Relationship marketing
45
Marketing
26
Marketing management
26
Marketingmanagement
26
Salespeople
25
Verkaufspersonal
25
Verkauf
18
business-to-business marketing
16
USA
15
United States
15
Customer value
13
Innovation
13
Kundenwert
13
Confidence
12
Vertrauen
12
Bibliometrics
11
Bibliometrie
11
Business network
11
Unternehmensnetzwerk
11
Customer satisfaction
10
Kundenzufriedenheit
10
E-commerce
9
Electronic Commerce
9
Innovation management
9
Innovationsmanagement
9
Konsumentenverhalten
9
Marketing theory
9
Industrie
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8
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English
35
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Homburg, Christian
3
Katrichis, Jerome M.
3
LaPlaca, Peter J.
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Rodriguez, Michael
3
Hahn, Alexander
2
Krishnan, Vijaykumar
2
Lilien, Gary L.
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Alnakhli, Hayam
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De Gruyter eBook-Paket Wirtschaftswissenschaften
Journal of business-to-business marketing
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
138
The journal of business & industrial marketing
49
Journal of business research : JBR
27
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
11
Journal of personal selling & sales management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
The journal of personal selling & sales management : JPSSM
6
Harvard business review : HBR
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
Research
4
Springer eBook Collection
4
Business horizons
3
Business-to-Business-Marketing
3
European journal of marketing : EJM
3
Italian journal of marketing : ITJM
3
Journal of customer behaviour
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of strategic marketing
3
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
3
Springer eBook Collection / Business and Economics
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Berichte aus der Betriebswirtschaft
2
Business Guides on the Go
2
Cogent business & management
2
European business review
2
European journal of marketing
2
European research on management and business economics
2
Handbook of business-to-business marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
International journal of services and operations management
2
Journal of business market management : JBM
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
35
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35
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1
B to B sellers' skill level in sales performance : frameworks and findings
Høgevold, Nils
;
Rodríguez, Rocío
;
Svensson, Göran
; …
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 265-281
Persistent link: https://www.econbiz.de/10012802187
Saved in:
2
Value-based selling capability : antecedents and implications for B2B sales performance
Liu, Yanzhe
;
Zhao, Xiaoyu
;
Wang, Tao
- In:
Journal of business-to-business marketing
30
(
2023
)
4
,
pp. 395-418
Persistent link: https://www.econbiz.de/10014447809
Saved in:
3
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
4
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
5
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
6
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
7
How technology-based startups can use customer value propositions to gain pilot customers
Kirchberger, Markus
;
Wouters, Marc
;
Anderson, James C.
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 353-374
Persistent link: https://www.econbiz.de/10012392044
Saved in:
8
In defense of challenger marketing
Lim, Weng Marc
- In:
Journal of business-to-business marketing
27
(
2020
)
4
,
pp. 397-406
Persistent link: https://www.econbiz.de/10012392048
Saved in:
9
Customer satisfaction with consumption systems
Bindroo, Vishal
;
Mariadoss, Babu John
;
Echambadi, Raj
; …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10012196327
Saved in:
10
Servbrand framework : a business-to-business services brand equity framework
Steenkamp, Pieter
;
Herbst, Frederick Jacobus
;
De …
- In:
Journal of business-to-business marketing
27
(
2020
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012196334
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