Lippold, Dirk - 2015 - 2., vollst. überarb. und erw. Aufl.
recent years. This book, already in its second edition, offers a practical approach to value-oriented management, serving as … the basis for practical training for students of marketing management while at the same time offering valuable insights … recent years. This book, already in its second edition, offers a practical approach to value-oriented management, serving as …