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~isPartOf:"Decision : official journal of Indian Institute of Management Calcutta"
~subject:"Brand image"
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Product attributes based on customer's perception and their effect on customer satisfaction : the Kano analysis of mobile brands
Choudhury, D. K.
;
Gulati, Uma
- In:
Decision : official journal of Indian Institute of …
47
(
2020
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10012419166
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