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~isPartOf:"Decision sciences : DS"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Bibliometrie"
~subject:"Marktforschung"
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Decision sciences : DS
International journal of market research : JMRS ; the journal of the Market Research Society
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative market research : an international journal
28
Organizational research methods : ORM
25
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Journal of management inquiry
11
Qualitative research in organizations and management : an international journal
11
International journal of contemporary hospitality management
5
International journal of market research
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Alternative market research methods : market sensing
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Innovation in der Marktforschung
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Young consumers : insight and ideas for responsible marketers
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DUV / Wirtschaftswissenschaft
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Der Markt : international journal of marketing
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Entrepreneurship theory and practice : ET&P
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European management journal
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Fundamentals of marketing research ; Vol. 1
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Handbook of qualitative research methods in marketing
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Health care management review : HCM review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of consumer studies
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International journal of entrepreneurial behaviour & research
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International journal of physical distribution & logistics management : IJPD & LM
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Journal of applied behavioral science
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Journal of family business strategy
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Journal of retailing and consumer services
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Management communication quarterly : an international journal
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Organization : the interdisciplinary journal of organization, theory and society
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Springer eBook Collection / Business and Economics
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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
The elicitation capabilities of qualitative projective techniques in political brand image research
Pich, Christopher
;
Guja Armannsdottir
;
Dean, Dianne
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
3
,
pp. 357-394
Persistent link: https://www.econbiz.de/10011376253
Saved in:
3
Ethnography goes digital : researching professionals using a qualitative mobile app
Pereira, Isabella
;
Perry, Chris
;
Johnson, Stephen
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 308-311
Persistent link: https://www.econbiz.de/10011300208
Saved in:
4
Quantitative and qualitative research : perceptual foundations
Barnham, Chris
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
6
,
pp. 837-854
Persistent link: https://www.econbiz.de/10011494727
Saved in:
5
Theory development in operations management : extending the frontiers of a mature discipline via qualitative research
Narasimhan, Ram
- In:
Decision sciences : DS
45
(
2014
)
2
,
pp. 209-227
Persistent link: https://www.econbiz.de/10010363566
Saved in:
6
The interdisciplinary future of supply chain management research
Sanders, Nada R.
;
Zacharia, Zach G.
;
Fugate, Brian S.
- In:
Decision sciences : DS
44
(
2013
)
3
,
pp. 413-429
Persistent link: https://www.econbiz.de/10009767318
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