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~isPartOf:"Decision support systems : DSS ; the international journal"
~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Dinev, Tamara"
~person:"Jansen, Bernard J."
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Dinev, Tamara
Jansen, Bernard J.
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Decision support systems : DSS ; the international journal
International journal of electronic commerce : IJEC
International journal of internet marketing and advertising : IJIMA
2
Electronic commerce research and applications
1
International journal of electronic business
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
2
The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
Saved in:
3
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
4
Factors relating to the decision to click on a sponsored link
Jansen, Bernard J.
;
Brown, Anna
;
Resnick, Marc
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003665254
Saved in:
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