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~isPartOf:"Decision support systems : DSS ; the international journal"
~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Jansen, Bernard J."
~subject:"Metadaten"
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Decision support systems : DSS ; the international journal
International journal of electronic commerce : IJEC
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The brand effect of key phrases and advertisements in sponsored search
Jansen, Bernard J.
;
Sobel, Kate
;
Zhang, Mimi
- In:
International journal of electronic commerce : IJEC
16
(
2011/12
)
1
,
pp. 77-106
Persistent link: https://www.econbiz.de/10009384795
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