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~isPartOf:"Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
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Digital peripheries : the online circulation of audiovisual content from the small market perspective
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Digital transformation in journalism and news media : media management, media convergence and globalization
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Behavioral Economics und Wirtschaftspolitik
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Econophysics of agent-based models
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Fuzzy methods for customer relationship management and marketing : applications and classifications
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Handbook of research on managerial practices and disruptive innovation in Asia
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Management kreativitätsintensiver Prozesse : Theorien, Methoden, Software und deren Anwendung in der Fernsehindustrie
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Strategic marketing cases in emerging markets
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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Auswirkungen des demografischen Wandels auf Fernsehnutzung und Werbewirkung
Christmann, Peter
;
Malgara, Andrea
- In:
Demografischer Wandel in der unternehmerischen Praxis : …
,
(pp. 125-135)
.
2010
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