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~isPartOf:"Demography : a publication of the Population Association of America ; the statistical study of human populations"
~isPartOf:"Journal of business research : JBR"
~person:"Bóveda-Lambie, Adriana"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand extension
1
Brand extensions
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Brand image
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Brand management
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Consumer behaviour
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Cultural identity
1
Ethnic consumers
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Ethnic crossovers
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Ethnic group
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Ethnische Gruppe
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Hispanic consumers
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Hispanics
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Hispano-Amerikaner
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Kulturelle Identität
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Markenführung
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Markenimage
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Bóveda-Lambie, Adriana
Aguirre-Rodriguez, Alexandra
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Demography : a publication of the Population Association of America ; the statistical study of human populations
Journal of business research : JBR
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Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
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