//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Department of Economics discussion paper series / University of Oxford"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~type_genre:"Fallstudie"
~type_genre:"Glossary included"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Bannerwerbung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
14
Online-Marketing
14
Social Web
9
Social web
9
Deutschland
7
Germany
7
Brand management
5
Markenführung
5
Beziehungsmarketing
3
Relationship marketing
3
Advertising
2
Advertising effects
2
Digital platform
2
Digitale Plattform
2
Marketing management
2
Marketingmanagement
2
Search engine
2
Suchmaschine
2
Werbewirkung
2
Werbung
2
Auction theory
1
Auktionstheorie
1
Automotive industry
1
B-to-B-Marketing
1
Brand image
1
Business services
1
Business-to-business marketing
1
Chirurgie
1
Consumer behaviour
1
Corporate reputation
1
Credibility
1
Credit card industry
1
Customer integration
1
Data protection
1
Datenschutz
1
Domino's Pizza
1
Erfolgsfaktor
1
Firmenimage
1
Gesundheit
1
Gesundheitswesen
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Article
11
Book / Working Paper
3
Type of publication (narrower categories)
All
Fallstudie
Glossary included
Working Paper
Aufsatz im Buch
21
Book section
21
Case study
11
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
more ...
less ...
Language
All
German
11
English
3
Author
All
Cornière, Alexandre de
3
Ahlers, Michael
1
Arnezeder, Christian
1
Burmann, Christoph
1
Caspari, Markus
1
De Nijs, Romain
1
Eilers, Daniela
1
Hemmann, Frank
1
Hosseiny, Schahab
1
Kasberg, Hanna Laura
1
Kleine-Kalmer, Barbara
1
Ludowig, Carsten
1
Markschläger, Sven
1
Maurer, Andreas
1
Mertens, Artur
1
Morsbach, Philipp
1
Nedbal, Dagmar
1
Schmidt-Grell, Stefan
1
Schmitz, Christian
1
Taylor, Greg
1
Werle, Eva
1
Wohlfarth, Volker
1
Zydorek, Christoph
1
more ...
less ...
Published in...
All
Department of Economics discussion paper series / University of Oxford
Social Branding : Strategien - Praxisbeispiele - Perspektiven
CESifo working papers
31
Discussion papers / CEPR
27
NBER working paper series
12
Working paper
12
Discussion paper
11
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
11
Working paper / National Bureau of Economic Research, Inc.
11
Cases on strategic social media utilization in the nonprofit sector
9
Cowles Foundation discussion paper
9
Discussion paper / Centre for Economic Policy Research
9
Working papers / Harvard Business School, Division of Research
8
Discussion papers / Deutsches Institut für Wirtschaftsforschung
7
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
7
Stanford University Graduate School of Business research paper
7
Working papers / TSE : WP
7
Discussion paper series / IZA
6
Institute for Prospective Technological Studies digital economy working paper
6
Simon Business School working paper
6
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
5
ERIM report series research in management
5
Faculty & research / Insead : working paper series
5
OECD digital economy papers
5
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
5
Barcelona GSE working paper series : working paper
4
Handbook of research on integrating social media into strategic marketing
4
Sloan working papers
4
Tuck School of Business working paper / Tuck School of Business at Dartmouth
4
Working paper series
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
ZEW discussion papers
4
AGDI working paper
3
CEMMAP working papers / Centre for Microdata Methods and Practice
3
Crowdfunding : the corporate era
3
DICE discussion paper
3
Digital and social media marketing : a results-driven approach
3
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
3
EERI research paper series
3
Forschungspapiere
3
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Integration and search engine bias
Cornière, Alexandre de
;
Taylor, Greg
-
2013
Persistent link: https://www.econbiz.de/10009732787
Saved in:
2
Online advertising and privacy
Cornière, Alexandre de
;
De Nijs, Romain
-
2013
Persistent link: https://www.econbiz.de/10009732790
Saved in:
3
Search advertising
Cornière, Alexandre de
-
2013
Persistent link: https://www.econbiz.de/10009732793
Saved in:
4
Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
Saved in:
5
Social Media Recruiting bei der Polizei Niedersachsen
Zydorek, Christoph
;
Hosseiny, Schahab
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 329-345)
.
2012
Persistent link: https://www.econbiz.de/10009553476
Saved in:
6
Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
Saved in:
7
Social Branding bei Facebook : Markenaufbau, Kundenbindung & -gewinnung am Beispiel der Mang Medical One AG
Morsbach, Philipp
;
Kasberg, Hanna Laura
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 289-305)
.
2012
Persistent link: https://www.econbiz.de/10009553516
Saved in:
8
Online-Reputation-Management im Social Web : der Ansatz von 1&1
Maurer, Andreas
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 279-287)
.
2012
Persistent link: https://www.econbiz.de/10009553518
Saved in:
9
Digitale Inszenierung : Strategien zur Markenführung bei Scout24
Wohlfarth, Volker
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 263-277)
.
2012
Persistent link: https://www.econbiz.de/10009553519
Saved in:
10
Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
Persistent link: https://www.econbiz.de/10009553522
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->