Smith, Howard; Thanassoulis, John - 2009
upstream monopoly the existing theory is mixed on the question of who wields buyer
power.2 Katz (1987) creates buyer power by … criticism of this theory is that introducing entry against an upstream
rival may be prohibitively costly and beyond the reach of … is to provide a theory, grounded in case study evidence,
which explains the link between buyer size and buyer power when …