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~isPartOf:"Der Betriebswirt : Management in Wissenschaft und Praxis"
~subject:"Marketingmanagement"
~subject:"Media industries"
~type_genre:"Article in journal"
~type_genre:"Thesis"
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Der Betriebswirt : Management in Wissenschaft und Praxis
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Web 2.0 als Geschäftsmodell in der B2B-Kommunikation Educational Marketing und Lead Generation
Wagener, Andreas
- In:
Der Betriebswirt : Management in Wissenschaft und Praxis
49
(
2008
)
4
,
pp. 23-27
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