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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~person:"Eriksson, Carina Ihlström"
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
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Advertising challenges in ubiquitous media environments
Åkesson, Maria
;
Eriksson, Carina Ihlström
- In:
Handbook of research on mobile marketing management
,
(pp. 77-93)
.
2010
Persistent link: https://www.econbiz.de/10003919343
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