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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Consumer behaviour"
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Consumer behaviour
Mobile Marketing
15
Mobile marketing
15
Mobile communications
8
Mobilkommunikation
8
Marketing management
6
Marketingmanagement
6
Deutschland
3
E-commerce
3
Electronic Commerce
3
Germany
3
Konsumentenverhalten
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Beziehungsmarketing
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Digital goods
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Digitale Güter
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Innovation adoption
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Innovationsakzeptanz
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Marketingkonzept
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Mobile Business
2
Mobile business
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Online-Marketing
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Relationship marketing
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2001-2008
1
Advertising planning
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Bibliometrics
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Bibliometrie
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Business model
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Confidence
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Decision under risk
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Distribution channel
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Entscheidung unter Risiko
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Barnes, Stuart J.
1
Carroll, Amy
1
Karjaluoto, Heikki
1
Lehto, Heikki
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Leppäniemi, Matti
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McKenzie, Jonathon
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Schröder, Hendrik
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Scornavacca, Eusebio
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
Journal of retailing and consumer services
11
International journal of internet marketing and advertising : IJIMA
9
Journal of business research : JBR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Digital advertising : theory and research
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of marketing research
5
Business horizons
4
Journal of marketing
4
Young consumers : insight and ideas for responsible marketers
4
Asia Pacific journal of marketing and logistics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Acta Universitatis Danubius / Oeconomica
2
Electronic commerce research and applications
2
Expert journal of marketing
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Gabler Edition Wissenschaft
2
International journal of advertising : the review of marketing communications
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of markets and business systems
2
Journal of advertising research
2
Journal of marketing communications
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
2
SpringerLink / Bücher
2
Technological forecasting & social change : an international journal
2
The journal of applied business research
2
The marketing review
2
Advances in Consumer Psychology
1
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ECONIS (ZBW)
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In search of successful mobile advertising : consumer and business perspectives
Barnes, Stuart J.
;
Scornavacca, Eusebio
;
McKenzie, Jonathon
- In:
Handbook of research on mobile marketing management
,
(pp. 279-302)
.
2010
Persistent link: https://www.econbiz.de/10003919371
Saved in:
2
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
3
Informationsbarrieren und Kaufrisiken : womit Electronic Shops ihre Kunden belasten
Schröder, Hendrik
- In:
Der Handel im Informationszeitalter : Konzepte, …
,
(pp. 273-295)
.
2002
Persistent link: https://www.econbiz.de/10001648515
Saved in:
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