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~isPartOf:"Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag"
~isPartOf:"Handbook of research on mobile marketing management"
~isPartOf:"Wirtschaftswissenschaft"
~subject:"Innovationsakzeptanz"
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Innovationsakzeptanz
Mobile Marketing
15
Mobile marketing
15
Mobile communications
8
Mobilkommunikation
8
Marketing management
6
Marketingmanagement
6
Consumer behaviour
3
Deutschland
3
E-commerce
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Electronic Commerce
3
Germany
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Konsumentenverhalten
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Beziehungsmarketing
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Digital goods
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Digitale Güter
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Marketingkonzept
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Mobile Business
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Mobile business
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Online-Marketing
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Relationship marketing
2
2001-2008
1
Advertising planning
1
Bibliometrics
1
Bibliometrie
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Business model
1
Confidence
1
Decision under risk
1
Distribution channel
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Entscheidung unter Risiko
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Europa
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Finnland
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Karjaluoto, Heikki
1
Lehto, Heikki
1
Leppäniemi, Matti
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Reeh, Marc-Oliver
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Schumacher, Henrik
1
Wiedmann, Klaus-Peter
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
Handbook of research on mobile marketing management
Wirtschaftswissenschaft
International journal of internet marketing and advertising : IJIMA
3
Journal of business research : JBR
3
BestMasters
2
International journal of business information systems : IJBIS
2
Acta Universitatis Danubius / Oeconomica
1
Apps management and e-commerce transactions in real-time
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Cogent business & management
1
International journal of Indian culture and business management
1
International journal of advertising : the review of marketing communications
1
International journal of business and systems research : IJBSR
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economic research
1
International journal of electronic business
1
International journal of electronic commerce : IJEC
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of markets and business systems
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology marketing : IJTMkt
1
Journal of business-to-business marketing
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of euromarketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Organizations and markets in emerging economies
1
Psychology & marketing
1
SpringerLink / Bücher
1
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
1
The journal of applied business research
1
The marketing review
1
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ECONIS (ZBW)
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Employment and acceptance of near field communication in
mobile
marketing
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schumacher, Henrik
- In:
Handbook of research on mobile marketing management
,
(pp. 190-212)
.
2010
Persistent link: https://www.econbiz.de/10003919363
Saved in:
2
The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki
;
Lehto, Heikki
;
Leppäniemi, Matti
- In:
Handbook of research on mobile marketing management
,
(pp. 303-322)
.
2010
Persistent link: https://www.econbiz.de/10003919381
Saved in:
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