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~isPartOf:"Der Markt : international journal of marketing"
~person:"Füller, Johann"
~person:"Harrigan, Paul"
~person:"Walsh, Gianfranco"
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Der Markt : international journal of marketing
Journal of business research : JBR
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Web 2.0 : neue Perspektiven für Marketing und Medien
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Corporate reputation review : an international journal
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Discontinuous innovation : learning to manage the unexpected
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of business process integration and management : IJBPIM
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International journal of internet marketing and advertising : IJIMA
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Journal of vacation marketing : an international journal
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Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
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Innovation creation in online consumer groups
Jawecki, Gregor
;
Füller, Johann
;
Matzler, Kurt
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
3
,
pp. 117-123
Persistent link: https://www.econbiz.de/10003929451
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