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~isPartOf:"Designing and communicating experience"
~person:"Grochowska, Alicja"
~type_genre:"Aufsatz im Buch"
~type_genre:"Nachschlagewerk"
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Designing and communicating experience
Challenges in an age of dis-engagement
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Does a lack of control alter associative structure of brands? : the effects for positioning familiar and unfamiliar brands
Grochowska, Alicja
;
Gąsiorowska, Magdalena
;
Hajda, Piotr
- In:
Designing and communicating experience
,
(pp. 13-29)
.
2021
Persistent link: https://www.econbiz.de/10012648246
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