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~isPartOf:"Developing successful global strategies for marketing luxury brands"
~isPartOf:"Sustainable luxury : managing social and environmental performance in iconic brands"
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Search: subject_exact:"Luxusgüter"
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Luxury goods
23
Luxusgüter
23
Consumer behaviour
7
Konsumentenverhalten
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Brand
6
Markenartikel
6
Mobile Marketing
4
Mobile marketing
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Mosca, Fabrizio
3
Chiaudano, Valentina
2
Duma, Fabio
2
Adıgüzel, Feray
1
Amatulli, Cesare
1
Bargoni, Augusto
1
Barki, Edgard
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Batat, Wided
1
Bendoni, Wendy K.
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Fraser, Kim
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Gadgil, Maya
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Giachino, Chiara
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Giacosa, Elisa
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Godart, Frédéric
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Gomes, Catarina Pessanha
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Holmsten-Carrizo, Catarina
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Kapferer, Jean-Noël
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Michaut-Denizeau, Anne
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Muratovski, Gjoko
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Pedrazzi, Camilla
1
Peretti, Paola
1
Perry, Martin
1
Pini, Fabrizio Maria
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Prestini, Stefano
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Developing successful global strategies for marketing luxury brands
Sustainable luxury : managing social and environmental performance in iconic brands
Journal of business research : JBR
169
Journal of retailing and consumer services
85
The journal of brand management : an international journal
71
Journal of fashion marketing and management
55
International journal of hospitality management
46
The journal of product & brand management
42
International journal of retail & distribution management
29
The Oxford handbook of luxury business
29
Psychology & marketing
28
Journal of global fashion marketing : JGfM
27
Journal of international consumer marketing
25
SpringerLink / Bücher
24
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
23
Luxury marketing : a challenge for theory and practice
22
International marketing review
20
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International journal of advertising : the review of marketing communications
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
16
Journal of revenue and pricing management
15
Journal of travel and tourism marketing
15
New luxury management : creating and managing sustainable value across the organization
15
Springer eBook Collection
15
Transportation research / E : an international journal
14
International journal of consumer studies
13
International journal of contemporary hospitality management
13
Global marketing strategies for the promotion of luxury goods
12
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
11
Global luxury : organizational change and emerging markets since the 1970s
11
International journal of wine business research : IJWBR
11
Journal of hospitality marketing & management
11
Strategic change
11
Sustainable Luxury : An International Perspective
11
The Cornell hospitality quarterly
11
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
10
Palgrave Advances in Luxury
10
Springer eBook Collection / Business and Management
10
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The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
2
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
3
Examining the integration of virtual and physical platforms from luxury brand managers' perspectives
Peretti, Paola
;
Chiaudano, Valentina
;
Sawhney, Mohanbir S.
- In:
Developing successful global strategies for marketing …
,
(pp. 44-61)
.
2021
Persistent link: https://www.econbiz.de/10012521592
Saved in:
4
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
;
Bonelli, Giulia
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 62-80)
.
2021
Persistent link: https://www.econbiz.de/10012521605
Saved in:
5
Investigating the impact of luxury brands' traditional and digital contents on customer-based brand equity
Mosca, Fabrizio
;
Kitchen, Philip J.
;
Chiaudano, Valentina
- In:
Developing successful global strategies for marketing …
,
(pp. 81-100)
.
2021
Persistent link: https://www.econbiz.de/10012521623
Saved in:
6
When luxury brands changed their approach to social media
Pini, Fabrizio Maria
;
Timergaleeva, Dinara
- In:
Developing successful global strategies for marketing …
,
(pp. 101-118)
.
2021
Persistent link: https://www.econbiz.de/10012521625
Saved in:
7
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
8
Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.
;
Duma, Fabio
- In:
Developing successful global strategies for marketing …
,
(pp. 139-156)
.
2021
Persistent link: https://www.econbiz.de/10012521684
Saved in:
9
Luxury brands and strategic management accounting
Clarke, Peter
;
Crocco, Edoardo
- In:
Developing successful global strategies for marketing …
,
(pp. 157-177)
.
2021
Persistent link: https://www.econbiz.de/10012521686
Saved in:
10
Is luxury compatible with corporate social responsibility (CSR)? : models for sustainable marketing strategies
Batat, Wided
;
Khochman, Inas
- In:
Developing successful global strategies for marketing …
,
(pp. 179-196)
.
2021
Persistent link: https://www.econbiz.de/10012521697
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