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~isPartOf:"Developing successful global strategies for marketing luxury brands"
~language:"eng"
~person:"Espinoza Petersen, Francine"
~person:"Guido, Gianluigi"
~subject:"Luxusgüter"
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Luxusgüter
Einkaufsverhalten
1
Luxury goods
1
Multichannel strategy
1
Multikanalvertrieb
1
Shopping behaviour
1
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Espinoza Petersen, Francine
Guido, Gianluigi
Mosca, Fabrizio
3
Chiaudano, Valentina
2
Duma, Fabio
2
Adıgüzel, Feray
1
Amatulli, Cesare
1
Bargoni, Augusto
1
Batat, Wided
1
Bendoni, Wendy K.
1
Bertoldi, Bernardo
1
Bonelli, Giulia
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Casalegno, Cecilia
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Civera, Chiara
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Clarke, Peter
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Colm, Laura
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Crocco, Edoardo
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De Angelis, Matteo
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Donato, Carmela
1
Gadgil, Maya
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Giachino, Chiara
1
Giacosa, Elisa
1
Khochman, Inas
1
Kitchen, Philip J.
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Pedrazzi, Camilla
1
Peretti, Paola
1
Pini, Fabrizio Maria
1
Prestini, Stefano
1
Sawhney, Mohanbir S.
1
Sestino, Andrea
1
Timergaleeva, Dinara
1
Zagni, Luca Matteo
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Developing successful global strategies for marketing luxury brands
ESMT working paper
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
ESMT Working Paper
1
European journal of marketing : EJM
1
Global marketing strategies for the promotion of luxury goods
1
Italian journal of marketing : ITJM
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of retailing and consumer services
1
Marketing : ZFP ; journal of research and management
1
Palgrave Advances in Luxury
1
Palgrave advances in luxury
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The rise of positive luxury : transformative research agenda for well-being, social impact, and sustainable growth
1
Three essays on luxury consumption
1
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ECONIS (ZBW)
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Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
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