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~isPartOf:"Developing successful global strategies for marketing luxury brands"
~type_genre:"Aufsatz im Buch"
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Celebrity endorsement
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Celebrity-Werbung
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Consumers
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Cosmetics
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Kosmetik
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García Medina, Irene
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Developing successful global strategies for marketing luxury brands
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Influence of celebrity endorsement on mature female luxury cosmetic consumers
Alberola Amores, Leonor
;
Miquel Segarra, Susana
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 274-295)
.
2021
Persistent link: https://www.econbiz.de/10012521921
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