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~isPartOf:"Developments in marketing science: Proceedings of the Academy of Marketing Science"
~isPartOf:"Sage library in marketing"
~source:"econis"
~type_genre:"Collection of articles of several authors"
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Back to the future: Using marketing basics to provide customer value : proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference
Krey, Nina
(
ed.
);
Rossi, Patricia
(
ed.
)
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Academy of Marketing Science / Annual Conference <2017, …
;
…
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2018
Persistent link: https://www.econbiz.de/10011735442
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A focus on customer experience and the changing roles of customers and consumers
Baron, Steve
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008664677
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