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~isPartOf:"Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Brand image"
~subject:"Direktmarketing"
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
5
Leitfaden Online-Marketing ; [Bd. 1]
4
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
European journal of marketing : EJM
1
Going global: implementing international business operations
1
IEEE transactions on engineering management : EM
1
Instant success series
1
Journal of agricultural and applied economics
1
Journal of business strategy
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of marketing communications
1
Journal of marketing research : JMR
1
Journal of promotion management : JPM
1
Leicht gemacht
1
MSI reports : working paper series
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing im Nebenfach
1
Marketing letters : a journal of research in marketing
1
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
1
Praxiswissen Werbung
1
Schriften zu Dialogmarketing 'revisited'
1
Service business
1
SpringerLink / Bücher
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The evolution of brands : from signals of quality to storehouses of trust
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Werben & Verkaufen
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ECONIS (ZBW)
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An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
2
The moderating influence of brand statues and source confirmation on third-party endorsement effects in advertising
Wang, Alex
;
Muehling, Darrel D.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 605-622
Persistent link: https://www.econbiz.de/10009581782
Saved in:
3
Wahlkampf im Superwahljahr : von der Klassik zum Dialog?
Bohne, Maik
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 11-38)
.
2010
Persistent link: https://www.econbiz.de/10003971467
Saved in:
4
Dialogorientierte Regierungskommunikation
Heinze, Jana
;
Schneider, Helmut
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 39-56)
.
2010
Persistent link: https://www.econbiz.de/10003971469
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