//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Ang, Lawrence"
~person:"Chang, Chung-Chau"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
2
Werbeplanung
2
Absorptive capacity
1
Advertising effects
1
Advertising industry
1
Comparative advertising
1
Vergleichende Werbung
1
Werbewirkung
1
Werbewirtschaft
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ang, Lawrence
Chang, Chung-Chau
Dahlén, Micael
2
Bergkvist, Lars
1
Beverland, Michael B.
1
Bohne, Maik
1
Burton, Scot
1
Chou, Yu-Jen
1
Cismaru, Magdalena
1
Donavan, D. Todd
1
Donthu, Naveen
1
Eisend, Martin
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Griffin, W. Glenn
1
Halkias, Georgios
1
Heinze, Jana
1
Holland, Heinrich
1
Jensen, Gitte
1
Jin, Hyun Seung
1
Ko, Dongwoo
1
Kokkinaki, Flora
1
Koslow, Scott
1
Kwon, JaeHwan
1
Köroglu, Sükran
1
Lavack, Anne M.
1
Lindgreen, Adam
1
Martin, Brett A. S.
1
McQuarrie, Edward F.
1
Nan, Xiaoli
1
Nelson, Michelle R.
1
Netemeyer, Richard G.
1
Nilsson, Erik
1
Nyilasy, Gergely
1
Parker, John
1
Peters, Kay
1
Phillips, Barbara J.
1
Reid, Leonard N.
1
Ringold, Debra Jones
1
Rosengren, Sara
1
more ...
less ...
Published in...
All
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Journal of advertising : official publication of the American Academy of Advertising
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
2
Goal orientation and comparative valience in persuasion
Chang, Chung-Chau
;
Chou, Yu-Jen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 73-87
Persistent link: https://www.econbiz.de/10003708169
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->