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~isPartOf:"Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Ang, Lawrence"
~person:"Holland, Heinrich"
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Journal of advertising : official publication of the American Academy of Advertising
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The creative search for an insight in account planning : an absorptive capacity approach
Parker, John
;
Ang, Lawrence
;
Koslow, Scott
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011930119
Saved in:
2
Einsatz und Nutzung von Kampagnenmanagement im Rahmen von Vertriebs- und Marketingstrategien in deutschen Unternehmen
Holland, Heinrich
;
Köroglu, Sükran
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 177-222)
.
2010
Persistent link: https://www.econbiz.de/10003971486
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