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~isPartOf:"Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~subject:"Direktmarketing"
~subject:"Verkaufsförderung"
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Direktmarketing
Verkaufsförderung
Internet marketing
4
Online-Marketing
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Direct marketing
3
Beziehungsmarketing
2
Relationship marketing
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Sales promotion
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German
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Britsch, Johannes
1
Bulander, Rebecca
1
Eichsteller, Harald
1
Kölmel, Bernhard
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Pietsch, Gotthard
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Rauch, Michaela
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Schulten, Matthias Bernhard
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Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
SpringerLink / Bücher
12
Health marketing quarterly
7
Journal of promotion management : JPM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Journal of business research : JBR
4
Springer eBook Collection
4
Information systems research : ISR
3
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
3
Journal of retailing and consumer services
3
Research
3
Always learning
2
Electronic commerce research and applications
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
Journal of current issues and research in advertising : JCIRA
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Springer eBook Collection / Business and Economics
2
The strategic enterprise
2
essentials
2
Advertising in a multimedia age
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Asia-Pacific journal of management research and innovation
1
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ECONIS (ZBW)
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Erfolgreicher Einsatz von Online-Gewinnspielen im Dialogmarketing
Rauch, Michaela
;
Schulten, Matthias Bernhard
;
Pietsch, …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 135-147)
.
2013
Persistent link: https://www.econbiz.de/10009783687
Saved in:
2
Die Zukunft des Dialogmarketings! : träumen Androiden von elektrischen Schafen?
Bulander, Rebecca
;
Britsch, Johannes
;
Kölmel, Bernhard
; …
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 37-61)
.
2013
Persistent link: https://www.econbiz.de/10009783723
Saved in:
3
Digital Dialog Insights 2012
Eichsteller, Harald
;
Seitz, Jürgen
- In:
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; …
,
(pp. 11-35)
.
2013
Persistent link: https://www.econbiz.de/10009783726
Saved in:
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