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~isPartOf:"Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~subject:"Marketingmanagement"
~subject:"Werbewirkung"
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Kreutzer, Ralf T.
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Schmidberger, Martin
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
Journal of business research : JBR
7
Journal of marketing research : JMR
5
Journal of marketing communications
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Europäische Hochschulschriften / 5
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Journal of advertising research
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Journal of global marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of the Academy of Marketing Science
3
Leitfaden Online-Marketing ; [Bd. 1]
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NBER Working Paper
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Electronic commerce research and applications
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of public policy & marketing
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Journal of retailing
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Kundenmanagement & Electronic Commerce
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Market : review for marketing theory and practice
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Marketing intelligence & planning
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Research paper series / Stanford Graduate School of Business
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SpringerLink / Bücher
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The marketing review
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... für Dummies
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APROMA review
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Agricultural and Food Economics : AFE
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Uplift-Modeling : ein Verfahren zur Response-Optimierung durch Modellierung der Netto-Response
Schmidberger, Martin
;
Wix, Carlo
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 151-163)
.
2015
Persistent link: https://www.econbiz.de/10011308012
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Digitale Markenführung : Dialogmarketing vor neuen Herausforderungen
Kreutzer, Ralf T.
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 9-35)
.
2015
Persistent link: https://www.econbiz.de/10011308021
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