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~isPartOf:"Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing"
~subject:"Werbewirkung"
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Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Health marketing quarterly
19
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Journal of business research : JBR
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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NBER working paper series
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Journal of advertising research
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Journal of marketing communications
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Leitfaden Online-Marketing ; [Bd. 1]
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NBER Working Paper
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Electronic commerce research and applications
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Europäische Hochschulschriften / 5
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of retailing
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Kundenmanagement & Electronic Commerce
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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American Society of Health Economists (ASHEcon) Paper
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Applied economics
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Cogent business & management
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Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Discussion papers
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ERIM report series research in management
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Emory Law and Economics Research Paper
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Forschungsergebnisse der Wirtschaftsuniversität Wien
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Frontiers of business research in China : selected publications from Chinese universities
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Gabler Edition Wissenschaft
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Handbook of research on mobile marketing management
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Uplift-Modeling : ein Verfahren zur Response-Optimierung durch Modellierung der Netto-Response
Schmidberger, Martin
;
Wix, Carlo
- In:
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …
,
(pp. 151-163)
.
2015
Persistent link: https://www.econbiz.de/10011308012
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