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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of Islamic marketing : JIMA"
~subject:"Markenführung"
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Al-Nashmi, Murad Mohammed
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Die Betriebswirtschaft : DBW
Journal of Islamic marketing : JIMA
Journal of business research : JBR
11
SpringerLink / Bücher
10
The journal of product & brand management
7
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
5
International journal of islamic marketing and branding
5
Routledge studies in marketing
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The brand challenge : adapting branding to sectorial imperatives
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Journal of marketing
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Journal of strategic marketing
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Palgrave Studies of Marketing in Emerging Economies
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Springer eBook Collection
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
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Marketing theory
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Springer eBook Collection / Business and Economics
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The journal of brand management : an international journal
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A master class in brand planning : the timeless works of Stephen King
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Asia Pacific journal of marketing and logistics
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China perspectives series
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Enterprise & society : the international journal of business history
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EuroMed journal of business
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European journal of marketing : EJM
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Evolving and emerging issues in marketing strategy
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Global business review
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International journal of economic research
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Journal of Islamic marketing
2
Journal of business strategy
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Journal of international food & agribusiness marketing : JIFAM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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1
The relationship between Islamic marketing ethics and brand credibility : a case of pharmaceutical industry in Yemen
Al-Nashmi, Murad Mohammed
;
Almamary, Abdulkraim Abdullah
- In:
Journal of Islamic marketing : JIMA
8
(
2017
)
2
,
pp. 261-288
Persistent link: https://www.econbiz.de/10011750367
Saved in:
2
Measuring halal brand association (HalBA) for Islamic banks
Suharni Maulan
;
Nor Asiah Omar
;
Maisarah Ahmad
- In:
Journal of Islamic marketing : JIMA
7
(
2016
)
3
,
pp. 331-354
Persistent link: https://www.econbiz.de/10011552757
Saved in:
3
Editorial: Looking at Islamic marketing, branding and Muslim consumer behaviour beyond the 7P's : the call for supportive course content and more P's please
Wilson, Jonathan
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
3
,
pp. 212-216
Persistent link: https://www.econbiz.de/10009666620
Saved in:
4
Markenführung und Internet : eine Analyse aus der Perspektive der Fast Moving Consumer Goods Brance
Specht, Uwe
- In:
Die Betriebswirtschaft : DBW
61
(
2001
)
2
,
pp. 257-263
Persistent link: https://www.econbiz.de/10001570584
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