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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of business ethics : JOBE"
~subject:"Innovation"
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Marketing management
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Die Betriebswirtschaft : DBW
Journal of business ethics : JOBE
Industrial marketing management : the international journal for industrial and high-tech firms
44
Journal of business research : JBR
29
The journal of business & industrial marketing
18
Journal of strategic marketing
17
International journal of innovation management
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
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9
SpringerLink / Bücher
9
International journal of technology management : IJTM
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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7
International journal of technology marketing : IJTMkt
7
Strategic market creation : a new perspective on marketing and innovation management
7
European journal of marketing : EJM
5
International journal of business innovation and research : IJBIR
5
Management decision : MD
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Technology analysis & strategic management
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European journal of innovation management
4
IEEE transactions on engineering management : EM
4
Innovation: organization & management : IOM
4
International journal of business innovation and research
4
Journal of business economics : JBE
4
Journal of innovation & knowledge : JIK
4
Journal of open innovation : technology, market, and complexity
4
Journal of the Academy of Marketing Science
4
MIT sloan management review
4
Marketing intelligence & planning
4
Springer Proceedings in Business and Economics
4
Technological forecasting & social change : an international journal
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Industry and innovation
3
International business review : the official journal of the European International Business Academy
3
International entrepreneurship and management journal
3
International journal of entrepreneurship and innovation management
3
Journal of business strategy
3
Journal of information & knowledge management : JIKM
3
Journal of research in marketing and entrepreneurship : JRME
3
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
Produktpolitik
Benkenstein, Martin
- In:
Die Betriebswirtschaft : DBW
55
(
1995
)
3
,
pp. 381-394
Persistent link: https://www.econbiz.de/10001183261
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2
Diffusionsmodelle als Entscheidungshilfe zur Planung absatzpolitischer Maßnahmen bei Neuprodukteinführungen : modelltheoretische Implikationen einer empirischen Untersuchung
Schmalen, Helmut
- In:
Die Betriebswirtschaft : DBW
53
(
1993
)
4
,
pp. 513-527
Persistent link: https://www.econbiz.de/10001145246
Saved in:
3
Marketingstrategien in jungen Märkten : wettbewerbsorientiertes High-Tech-Marketing
Meffert, Heribert
- In:
Die Betriebswirtschaft : DBW
48
(
1988
)
3
,
pp. 331-346
Persistent link: https://www.econbiz.de/10001046115
Saved in:
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