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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~person:"Hoegg, Joandrea"
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Die Betriebswirtschaft : DBW
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context
Jiang, Lan
;
Hoegg, Joandrea
;
Dahl, Darren W.
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 778-791
Persistent link: https://www.econbiz.de/10003945107
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