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~isPartOf:"Die Betriebswirtschaft : DBW"
~isPartOf:"The journal of brand management : an international journal"
~person:"Bjerke, Rune"
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Die Betriebswirtschaft : DBW
The journal of brand management : an international journal
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The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
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